PT Success Formula
The System Trusted by 500+ Coaches, Clubs, and Counting!
Are you next?
If you’re serious about coaching or scaling, this is where the amateurs fall off—and the pros level up.
Choose your journey below
Your Business. Built Properly.
This is the most complete business-building system the fitness industry has ever seen.
Used by over 500+ trainers and running in 150+ studios across Europe.
For PT's who are amazing at coaching but lost on the business side
For gym owners drowning in staff turnover, chaos, and missed revenue
For anyone tired of winging it
Built by real industry experts.
Tested. Proven. Ready.
Choose Your Route
For Personal Trainers, Gym owners and Solo Operators
“I know how to coach… but no one ever showed me how to build the business around it.”
This is your complete business system—designed specifically for PTs who want to stop guessing and start growing.
Whether you're just starting out or ready to scale, this 12-phase journey will help you:
Build pricing, packages, and services with confidence
Attract consistent leads with clear, simple marketing
Convert enquiries into clients—without being pushy
Keep clients longer by building community and loyalty
For FRANCHISES, GYM CHAINS & MULti-Site operators
“We’ve got talent, but no clear system. And it’s costing our fitness operations.”
We deliver the full PT Success Formula —fully rebranded in your club’s name, hosted on your own platform, with zero setup hassle.
A proven solution for clubs wanting to increase performance with zero stress.
Launch your own in-house PT academy
Streamline onboarding, education, and retention
Ensure consistent delivery across teams and locations
Reduce turnover, increase profit, and boost loyalty
This Isn’t Just a Course
View our Formula
Phase 1 – Build Your Dream Business Blueprint
Phase 2 – Legal Setup, GDPR, Automation, and Financial Control
These two alone are enough to restructure your entire business foundation.
45-DAY FREE TRIAL
Phase 3 – Product Creation & High-Profit Packaging
Phase 4 – Goal-Driven Business Planning
Phase 5 – Marketing That Actually Works
Phase 6 – Sales Systems That Convert
Phase 7 – Retention, Delivery & Experience
Phase 8 – Admin Automation & Operations
Phase 9 – Open Your Own Studio
Phase 10 – Build & Lead a Team
Phase 11 – Community, Culture & Client Loyalty
Phase 12 – Annual Reflection & Strategic Planning
Who We Are – The Authority Behind the Formula
Who We Are – The Authority Behind the Formula
This system wasn’t created by marketers or influencers. It was built by fitness business operators who’ve walked the walk.
Rob Trousselot
Business Development Expert
Pioneer of Lijfstijl Coaching, built one of the Netherlands' largest PT franchises. Business growth specialist for over 150 fitness locations.
Jon Nasta
Health Club Strategist
Strategic marketing expert behind 3,000+ health club growth campaigns, retention systems, and sales optimisation
Carl Smith
Fitness Industry Consultant
National Fitness Manager, multi-location gym/franchise owner, and trusted consultant for 1,000+ PTs looking to scale up.
Igor Gootjes
Marketing & Sales Specialist
Marketing & sales specialist behind 200+ fitness business growth strategies, funnel systems, and automated client acquisition campaigns for PTs and studio's.
Frank Trusselot
Business Coach
Fellow Pioneer of Lijfstijl Coaching, built one of the Netherlands' largest PT franchises. Seasoned Business coach for over 150 fitness locations & education content creator.
Joe Hall
LMS + Ed Tech
EdTech specialist, designing psychology‑driven digital learning. Blends pedagogy and tech to craft intuitive, results‑focused training experiences.
This isn’t their first rodeo. Now they’re putting the full system in your hands.
Real Results. Real Trainers.
"I pursue my passions stress-free."
I doubled my turnover. Opened my own studio. I stopped guessing and started growing. This system made it real."
Romeo
Innovate Personal training
"I expanded my group sessions."
"I went from 3 group sessions to 12. Fully automated. Total clarity.
It works for me!"
Robert
RWIJK Gym
"I improved my company's structure."
"For the first time, I had a clear path. Clients stayed longer. Revenue increased. And I finally stopped feeling overwhelmed."
Ismael
Personal Training Boskoop
Let the Numbers Speak
500+ PTs
scaled their business using this system
150+ clubs
now train their Personal Trainers through it
You can keep guessing, keep grinding, and keep hoping...
Or you can plug into the system that’s helped hundreds
go from stuck to scaling.
Choose your direction.
Let’s build your business—your way.
PARTNERS
Who We Work With
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