PT Success Formula
Trusted by 1,000+ Fitness Professionals.
Are you next?
Get Lifetime access to Phases 1 & 2 instantly. Unlock the remaining 10 business-scaling phases with a 45-day free trial. No risk. No fluff. No turning back.
Try the full 12-phase system free for 45 days.
Most Personal Trainers are stuck in survival mode.
Trading hours for money. Losing clients to low-cost competition. Wasting time on admin.
Not because they’re not good coaches.
Because they don’t have a system!
PT Success Formula is that system.
Built by elite fitness business experts.
Used by hundreds of PTs to double revenue, free up hours, and finally scale.
This is how the serious ones win.
The Complete Business System for Personal Trainers
Who Want More Than Just Sessions.
Turn your passion into a predictable, profitable, and professional business — with no guesswork.
3,2,1...Go! The best start
Compliance with Laws & Regulations
Product Range & Determine Pricing
Entrepreneurial Goals
Marketing for more leads
Sales for more customers
Optimal
Customer Retention
Time Savings through Automation
Your (Own)
Location
Building the Optimal Team
Community
Building
Your Successful Business
This Isn’t Just a Course
FREE FOR LIFE
Phase 1 – Build Your Dream Business Blueprint
Phase 2 – Legal Setup, GDPR, Automation, and Financial Control
These two alone are enough to restructure your entire business foundation.
45-DAY FREE TRIAL
Phase 3 – Product Creation & High-Profit Packaging
Phase 4 – Goal-Driven Business Planning
Phase 5 – Marketing That Actually Works
Phase 6 – Sales Systems That Convert
Phase 7 – Retention, Delivery & Experience
Phase 8 – Admin Automation & Operations
Phase 9 – Open Your Own Studio
Phase 10 – Build & Lead a Team
Phase 11 – Community, Culture & Client Loyalty
Phase 12 – Annual Reflection & Strategic Planning
*No charge for 45 days. After that, just €49/month. Cancel any time. But trust us—*most don’t.
Who We Are – The Authority Behind the Formula
Who We Are – The Authority Behind the Formula
This system wasn’t created by marketers or influencers. It was built by fitness business operators who’ve walked the walk.
Rob Trousselot
Business Development Expert
Pioneer of Lijfstijl Coaching, built one of the Netherlands' largest PT franchises. Business growth specialist for over 150 fitness locations.
Jon Nasta
Health Club Strategist
Strategic marketing expert behind 3,000+ health club growth campaigns, retention systems, and sales optimisation
Carl Smith
Fitness Industry Consultant
National Fitness Manager, multi-location gym/franchise owner, and trusted consultant for 1,000+ PTs looking to scale up.
Igor Gootjes
Marketing & Sales Specialist
Marketing & sales specialist behind 200+ fitness business growth strategies, funnel systems, and automated client acquisition campaigns for PTs and studio's.
Frank Trusselot
Business Coach
Fellow Pioneer of Lijfstijl Coaching, built one of the Netherlands' largest PT franchises. Seasoned Business coach for over 150 fitness locations & education content creator.
Joe Hall
LMS + Ed Tech
EdTech specialist, designing psychology‑driven digital learning. Blends pedagogy and tech to craft intuitive, results‑focused training experiences.
This isn’t their first rodeo. Now they’re putting the full system in your hands.
Real Results. Real Trainers.
"I pursue my passions stress-free."
I doubled my turnover. Opened my own studio. I stopped guessing and started growing. This system made it real."
Romeo
Innovate Personal training
"I expanded my group sessions."
"I went from 3 group sessions to 12. Fully automated. Total clarity.
It works for me!"
Robert
RWIJK Gym
"I improved my company's structure."
"For the first time, I had a clear path. Clients stayed longer. Revenue increased. And I finally stopped feeling overwhelmed."
Ismael
Personal Training Boskoop
Why Most PERSONAL TRAINERS Stay Stuck
The average PT never scales.
Because they never solve the right problems.
They stay busy.
They work hard.
But they stay small.
Here’s what they’re missing:
❌ A real offer that people want
❌ A strategy behind their prices
❌ A marketing message that attracts the right clients
❌ A sales system that doesn’t feel like begging
❌ Client retention plans that don’t rely on chance
❌ Automation that frees up their time
❌ A plan for growth that isn’t chaos
PT Success Formula fixes all of it. Step by step.
Why This Works
You’re not being sold a pipe dream.
You’re being handed a proven machine.
This isn’t a “look inside and think about it” course.
This is “log in and get results by tomorrow” action.
Here’s what most trainers do:
Sign up
Try Phase 3
Realize their entire offer and pricing is wrong
Fix it
Get more leads and clients than they’ve had in 6 months
Never cancel
That’s why this trial works.
Because once you see what’s inside—you won’t want to go back to guessing.
Frequently Asked Questions
Do I have to pay anything today?
No. You’ll enter your card to start your 45-day free trial. You won’t be charged unless you stay past day 45.
Can I cancel anytime?
Yes. If it’s not for you, cancel anytime during your trial and you won’t be charged.
What happens if I cancel?
You’ll still keep full, unlimited access to Phase 1 and 2—so your foundation is yours forever.
Is this just for new PTs?
Not at all. This system has helped both brand-new coaches and multi-location owners alike.
How long does it take to get results?
Some trainers start seeing changes within days. That’s the power of working on the right things in the right order.
You’re here because you know what you’re doing isn’t scalable.
This is your chance to change that.
The PTs who grow don’t wait.
They start now.
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